Government Technology

6 Principles in Planning City-Level Sensor Projects

Montreal OPUS card
The Montreal transit system's OPUS card uses sensors to send personalized coupons in real time to riders with smart phones based on the route of their ride.

June 6, 2014 By

In Montreal, bus and subway riders who use the transit system’s OPUS smart fare card and have a smartphone, can receive personalized coupons from stores and entertainment venues that are located along the route of their ride. The information arrives in real time, so riders can just hop off the bus and walk into a nearby store or restaurant for discounted coffee, baguette or a meal.  

It’s the kind of smart city project that would make any public official happy. Sensors in the fare card system tell the database which customers are riding on the bus and which route they are on. The information feeds into the app, which immediately transmits the discount coupons from participating stores to the customer’s smartphone. 

The program, which merges the latest in smart technology with precision marketing, is designed to encourage loyalty among the public transit system’s 2.5 million riders who have an OPUS card. And it works. Ridership has increased 15 percent in the last three years. More riders means more revenue for Montreal’s transit system. The city also gets nonfare revenue from the business and retail partners who are paying to be part of the app program. Transit riders who were once just passengers, are now customers with an incentive to stay with public transit. And it’s an example of sensor-based technology that has a business plan that can quantify the value and return on investment for city officials.

So how do cities reach this point? Like so many innovative trends, the technology is not really the problem. Rather, it’s finding the political will to move to the starting point, assessing needs and making sure the right management systems are in place. “You start by evaluating your pain points, whether it’s parking, congestion, crime or, in the case of Montreal, a need to sustain stronger ridership in the city’s transit system,” said Jennifer Belissent, a principal analyst with Forrester Research. City officials need to engage the business community and the citizens to figure out what they want and where to invest, she added.

Cities also need to think about how they want to use the data captured by the sensors and they need to decide which data should be in the open and public, and which is not, according to Katharine Frase, chief technology officer of IBM Public Sector. “Lots of cities have added the role of chief data officer as a way to think through thoughtfully the policy that drives the sensor-based projects they want to deploy.”

View Full Story

| More


Add Your Comment

You are solely responsible for the content of your comments. We reserve the right to remove comments that are considered profane, vulgar, obscene, factually inaccurate, off-topic, or considered a personal attack.

In Our Library

White Papers | Exclusives Reports | Webinar Archives | Best Practices and Case Studies
Fresh Ideas In Online Security for Public Safety Organizations
Lesley Carhart, Senior Information Security Specialist at Motorola Solutions, knows that online and computer security are more challenging than ever. Personal smartphones, removable devices like USB storage drives, and social media have a significant impact on security. In “Fresh Ideas in Online Security for Public Safely Organizations,” Lesley provides recommendations to improve your online security against threats from social networks, removable devices, weak passwords and digital photos.
Meeting Constituents Where They Are With Dynamic, Real-Time Mobile Engagement
Leveraging the proven and open Kofax Mobile Capture Platform, organizations can rapidly integrate powerful mobile engagement solutions across the spectrum of mobile image capture, mobile data capture and complete mobile process integration. Kofax differentiates itself by extending capture to mobility, supporting multiple points of constituent engagement. Kofax solutions dynamically orchestrate the user’s mobile experience from a single platform—reducing time to market, improving process perf
Public Safety 2019
Motorola conducted an industry survey on the latest trends in public safety communications. The results provide an outlook of what technology is in store for your agency in the next five years. Download the results to gain this valuable insight.
View All

Featured Papers