Government Technology

    Digital Communities
    Industry Members

  • Click sponsor logos for whitepapers, case studies, and best practices.
  • McAfee

78 Percent of Tweets Either Conversations or Pointless Babble



August 17, 2009 By

Pear Analytics, a San Antonio, Texas-based market research firm, recently released the results of a study on Twitter. The study was designed to test the hypothesis that Twitter is being used primarily for self-promotion instead of helping users "join the conversation," Twitter's current motto.

To conduct the study, the company sampled 200 "tweets" over 10 consecutive business days between the hours of 11:00 a.m. and 5:00 p.m., for a total of 2,000 sampled tweets. These tweets were divided into six categories based on their content: news, spam, self-promotion, conversational, pass-along value (any tweet with an RT in it, e.g., what happens if you click the "tweet" button below this story) and pointless babble. Pear determined pointless babble to be a tweet detailing, for example, what a user was doing at any given moment, such as "watching a movie."

Out of the 2,000 tweets sampled, the winner, with 40.55 percent, was pointless babble. Conversational tweets -- people actually conversing over Twitter, came in second at 37.55 percent. The rest of the categories each came in at fewer than 10 percent.

The complete study can be read at http://www.pearanalytics.com. It features a number of interesting Twitter insights, such as charting tweets by time of day and day of week, as well as recommendations on the best time to use Twitter for maximum exposure.

 


| More

Comments

The Content Coach    |    Commented August 19, 2009

This shouldn't really be a big surprise to anyone. However, I think there is insider value...if you know the person posting the seemingly meaningless tweet, you have an idea what that person is saying or about. It is supposed to be connecting with friends, on the large part, so that needs to be taken into account.

The Content Coach    |    Commented August 19, 2009

This shouldn't really be a big surprise to anyone. However, I think there is insider value...if you know the person posting the seemingly meaningless tweet, you have an idea what that person is saying or about. It is supposed to be connecting with friends, on the large part, so that needs to be taken into account.

The Content Coach    |    Commented August 19, 2009

This shouldn't really be a big surprise to anyone. However, I think there is insider value...if you know the person posting the seemingly meaningless tweet, you have an idea what that person is saying or about. It is supposed to be connecting with friends, on the large part, so that needs to be taken into account.


Add Your Comment

You are solely responsible for the content of your comments. We reserve the right to remove comments that are considered profane, vulgar, obscene, factually inaccurate, off-topic, or considered a personal attack.

In Our Library

White Papers | Exclusives Reports | Webinar Archives | Best Practices and Case Studies
Digital Cities & Counties Survey: Best Practices Quick Reference Guide
This Best Practices Quick Reference Guide is a compilation of examples from the 2013 Digital Cities and Counties Surveys showcasing the innovative ways local governments are using technological tools to respond to the needs of their communities. It is our hope that by calling attention to just a few examples from cities and counties of all sizes, we will encourage further collaboration and spark additional creativity in local government service delivery.
Wireless Reporting Takes Pain (& Wait) out of Voting
In Michigan and Minnesota counties, wireless voting via the AT&T network has brought speed, efficiency and accuracy to elections - another illustration of how mobility and machine-to-machine (M2M) technology help governments to bring superior services and communication to constituents.
Why Would a City Proclaim Their Data “Open by Default?”
The City of Palo Alto, California, a 2013 Center for Digital Government Digital City Survey winner, has officially proclaimed “open” to be the default setting for all city data. Are they courageous or crazy?
View All