Government Technology

E-Vote: Politics 2.0

October 19, 2007 By

"Unlike past elections, when individuals communicated very passively online, this election shows a wealth of active engagement through social networking sites," said Ryan Vartoogian, president of Spartan Internet Consulting Corp. "Based on our analysis, we see continuing upward trends. The most telling story will be the impact of these new forms of campaigning on actual voting results."

Spartan has been tracking the Internet performance of candidates in the 2008 presidential election through a new model of online analysis that utilizes over 650 factors to gauge the effectiveness of each candidate's ability to connect and engage online users.
Some notable findings from July 12th to October 11th (3 months in review):

  • Over 1 million supporters between Facebook and MySpace
  • Barack Obama, Hillary Clinton, and Ron Paul added an average of 500 supporters per day across social network sites
  • YouTube views of officially posted videos climbed over 23 million
  • Mitt Romney has over 100,000 links to his homepage
  • Obama has surpassed 11 million YouTube views
  • Over 260 scheduled "meetups" organized gatherings through
  • Search volumes seeking specific candidates exceeded 1 million per month
  • Giuliani's online news coverage through major news sources increased by 168 percent
  • Paul has increased Facebook and MySpace support 150 percent
  • 2,500 dedicated blogs created to follow the candidates
  • Edwards has nearly 4,000 photos on Flickr following his campaign trail
  • 100,000 individuals participating in over 290 events through

"The past three months show varying sophistication in candidate success in engaging with people online," says Vartoogian. "Many candidates' official campaign sites were not well positioned for key search terms and in some cases don't show up under their own name."

Spartan Internet began gathering data in June and started releasing weekly composite scores reflecting each candidate's online market share starting on July 12, 2007. Each of the 650 factors is assigned a specific weight, based on how far-reaching and reliable the source data is. For example, a user who posts an image on a highly trafficked networking site or writes a blog that receives a large number of comments is weighted higher than less engaged means like a Google search.

| More


Add Your Comment

You are solely responsible for the content of your comments. We reserve the right to remove comments that are considered profane, vulgar, obscene, factually inaccurate, off-topic, or considered a personal attack.

In Our Library

White Papers | Exclusives Reports | Webinar Archives | Best Practices and Case Studies
Fresh Ideas In Online Security for Public Safety Organizations
Lesley Carhart, Senior Information Security Specialist at Motorola Solutions, knows that online and computer security are more challenging than ever. Personal smartphones, removable devices like USB storage drives, and social media have a significant impact on security. In “Fresh Ideas in Online Security for Public Safely Organizations,” Lesley provides recommendations to improve your online security against threats from social networks, removable devices, weak passwords and digital photos.
Meeting Constituents Where They Are With Dynamic, Real-Time Mobile Engagement
Leveraging the proven and open Kofax Mobile Capture Platform, organizations can rapidly integrate powerful mobile engagement solutions across the spectrum of mobile image capture, mobile data capture and complete mobile process integration. Kofax differentiates itself by extending capture to mobility, supporting multiple points of constituent engagement. Kofax solutions dynamically orchestrate the user’s mobile experience from a single platform—reducing time to market, improving process perf
Public Safety 2019
Motorola conducted an industry survey on the latest trends in public safety communications. The results provide an outlook of what technology is in store for your agency in the next five years. Download the results to gain this valuable insight.
View All

Featured Papers