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European Commission Launches "EU Tube" Video Channel



June 29, 2007 By

 
"EU Tube" -- the European Commission's new channel on YouTube launched today. The non-exclusive arrangement between the European Commission and YouTube aims to present new and innovative ways of informing people on the activities of the European Union through video clips that illustrate the main issues facing citizens from across the 27 member states.

Currently, users can watch approximately 50 video clips on a wide-range of topics -- from the EU's first post-war historical steps to today's need to safeguard the environment and combat climate change.

Currently, much of the content is in English, but French and German language clips are also being added. Other languages will be added wherever possible, according to a release from the EC.

"It is very important for the Commission to use all the means at its disposal when it comes to communicating with European citizens. We can not ignore the developments which have taken place on the Internet in the past few years, in particular the popularity of video sharing sites such as YouTube," said Margot Wallström, EC vice-president for institutional relations and communication strategy.

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