March 6, 2009 By Chandler Harris
Erika Benitez-Gill had no idea she would have to fill potholes as a producer and host for Miami-Dade (Fla.) TV, but that's exactly what she does - and more - on the Inside County Jobs TV show. She also repairs cracks in sidewalks, unplugs storm drains and fixes stop signs.
Inside County Jobs is a local equivalent of the Discovery Channel's popular show Dirty Jobs. Like Dirty Jobs, the local Inside County Jobs details often-unseen, gritty tasks, but with a focus on Miami-Dade County workers. With slick production and editing, Benitez-Gill learns about and participates in the jobs of some of the county's 28,000 workers.
The TV show is part of a larger effort by county officials to use social- networking trends and strategies to educate citizens about and increase their participation in local government.
"We know, working in the county, that there are so many things county employees do that the public is unaware of," said Judi Zito, director of the county's Government Information Center. "The idea of the show is to raise awareness of county services, but then also feature county employees, because we're like any other organization - we have our own characters and people. It's a way to showcase employees from a more internal point of view, but also to showcase some of the services that go unnoticed by the public."
In 2006, Miami-Dade TV merged with the Government Information Center, which handles the county's 311 online services, print graphics, translations, marketing and advertising. Soon after the merger, Miami-Dade TV committed to Internet programming by making its shows available on demand from the county's Web portal. Previously government meetings were aired exclusively on the government cable TV channel.
The proverbial light bulb illuminated when Miami-Dade TV host Benitez-Gill produced a seven-minute show detailing training exercises with county firefighters. With 45 pounds of firefighting bunker gear strapped to her petite frame, the show revealed just how rigorous fire rescue training can be.
"When Benitez-Gill and her crew returned from the shoot, we realized there was much more to this than a one-minute news story," said Donn Patchen, Miami-Dade TV's station manager. "We were in awe of what firefighters need to do regarding their constant level of training." The idea for Inside County Jobs developed from there.
"I had no idea what type of things firefighters do, and with the new team I'm working with, I'm learning a lot as I go," Benitez-Gill said. "It's really interesting to see how much pride employees have with their jobs - even if it's filling up potholes, they have a great sense of pride. They're not just doing their job but helping the community."
With thousands of different county jobs to choose from, Patchen, Benitez-Gill and the rest of the Miami-Dade TV crew aren't short on material. The pilot episode was the firefighting training Benitez-Gill participated in and produced. The second episode featured her working with the county's Neighborhood Enhancement Action Team (NEAT), an agency that finds and fixes problems on county streets.
The show can be viewed at the Miamidade.gov Web portal, or its YouTube channel. The county portal features other educational and informative videos, including the County Connection show that offers short episodes on a range of issues, such as how to get rid of old Christmas trees, information about farmers markets and traffic problems.
All over the country, community leaders are looking to boost economic development through various initiatives. One key element in many of those initiatives is the use of information technology. When local governments build IT infrastructure, create e-government applications, assist high-tech startups or otherwise focus on technology, they create conditions that draw businesses to their communities and help retain skilled workers. This paper discusses and provides examples of these various ways local government can use technology to ultimately make a community more attractive to businesses, visitors and residents.