Government Technology

Michigan Has America's Most Visited State Tourism Web Site



January 17, 2008 By

Michigan's tourism Web site, earned the title as the most popular state tourism Web site in America for 2007. According to Hitwise, an online measurement company, michigan.org received a larger percentage of U.S. visits than any other state tourism Web site in 2007. Among a custom category of the 50 U.S. state tourism Web sites, michigan.org averaged 8.68 percent of market share of U.S. visits for 2007, according to a release from Travel Michigan.

"Our new Pure Michigan marketing effort is driving a record number of potential visitors to michigan.org," said George Zimmermann, Vice President of Travel Michigan, a business unit of the Michigan Economic Development Corporation the State of Michigan's official agency for the promotion of tourism. "Consumers are responding to this award-winning campaign by seeking Michigan tourism information at michigan.org."

Web surfers turned to the site 12,757,236 times during 2007, an increase of 22.8 percent over 2006. Consumers used the site an average of 34,951 times a day in 2007. Click-throughs from the site to Michigan tourism industry Web sites also set a new record, averaging 15,792 per day, a total of 5,764,127 during the year.

"We view this as a clear and important signal that people are looking to Michigan for their leisure travel," commented Zimmermann. "We know from independent research that 65 percent of consumers who use michigan.org for tourism information, then travel to and within Michigan. More web traffic means more business at Michigan destinations."
Tourism is a vital industry in Michigan. Visitors spend $18.8 billion annually traveling in Michigan, generating $1.1 billion in state taxes, and accounting for 200,000 jobs statewide.


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