Government Technology
By Robert Bell, John Jung, Louis Zacharilla: Intelligent Communities are those which have - whether through crisis or foresight - come to understand the enormous challenges of the Broadband Economy, and have taken conscious steps to create an economy capable of prospering in it. They are not necessarily big cities or famous technology hubs. They are located in developing nations as well as industrialized ones, suburbs as well as cities, the hinterland as well as the coast.

Pigs, Cows and Footballs Need Broadband, Too

July 7, 2014 By

The Internet turned 20 this year, by one measure at least. It was in 1994 that Netscape released the first commercial Web browser. Two years later, there were already some 16 million Web users in the world. There are nearly 3 billion of us now, despite the fact that three out of every five of world’s people have yet to go online.

Strange to say, a few pigs, cows and footballs may get there before them.
 
Despite the amazing progress of the past 20 years, the broadband revolution is just getting started. Nothing illustrates that better than the rise of the Internet of Things: devices talking to other devices over the Internet to accomplish some useful aim. I am grateful to Chee Sing Chan, writing in the Show Guide to CommunicAsia in Singapore, for some eye-opening examples.
 
Two companies, General Alert and 1248, have come up with temperature and chemical sensors for pigs that communicate wirelessly with the Internet. Attached to the skin or embedded under it, they track the many factors that contribute to health or signal the onset of disease: temperature, drinking water flow, feed rate, humidity, CO2 concentration and bodily acidity. Pigs still can’t fly but, through these devices, they can provide early warning of diseases like foot-and-mouth that can decimate a drove.
 
Cows have their own kind of online access. In this case, the companies are using Wi-Fi-connected collars and smart software to monitor when they go into “heat.” That may be information cows would prefer to keep to themselves, but it has real commercial value for dairy farmers. Nearly all cows are artificially inseminated, so failed attempts waste money. Impregnating cows also boosts milk production; according to a report by Singularity, missing a cycle of “heat” means lost sales of about five gallons of milk a day.
 
For World Cup fans, Adidas now has a football (soccer ball to Americans) that contains sensors connected wirelessly to a mobile device carried by players. They track the point of impact of every kick and measure the spin, speed and direction of the ball’s flight path. The feedback should help players get more out of the moment when foot, chest or head connects with the ball.
 
These entertaining examples are just the tiny white tip of one very large iceberg. As Intelligent Communities plan for the future, they do so knowing they must provide a platform for innovations that can hardly be imagined today, and that will demand greater and greater broadband capacity from city square to country farm. Remember: The pigs, cows and footballs of tomorrow are counting on you.

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About the Intelligent Community Forum
The Intelligent Community Forum is a think tank that studies the economic and social development of the 21st Century community. Whether in industrialized or developing nations, communities are challenged to create prosperity, stability and cultural meaning in a world where jobs, investment and knowledge increasingly depend on advances in communications. For the 21st Century community, connectivity is a double-edge sword: threatening established ways of life on the one hand, and offering powerful new tools to build prosperous, inclusive and sustainable economies on the other. ICF seeks to share the best practices of the world's Intelligent Communities in adapting to the demands of the Broadband Economy, in order to help communities everywhere find sustainable renewal and growth. More information can be found at www.intelligentcommunity.org.

Robert Bell
Robert Bell is co-founder of the Intelligent Community Forum, where he heads its research and content development activities. He is the author of ICF's pioneering study, Benchmarking the Intelligent Community, the annual Top Seven Intelligent Communities of the Year white papers and other research reports issued by the Forum, and of Broadband Economies: Creating the Community of the 21st Century. Mr. Bell has also authored articles in The Municipal Journal of Telecommunications Policy, IEDC Journal, Telecommunications, Asia-Pacific Satellite and Asian Communications; and has appeared in segments of ABC World News and The Discovery Channel. A frequent keynote speaker and moderator at municipal and telecom industry events, he has also led economic development missions and study tours to cities in Asia and the US.

John Jung
ICF co-founder John G. Jung originated the Intelligent Community concept and continues to serve as the Forum's leading visionary. Formerly President and CEO of the Greater Toronto Marketing Alliance and Calgary Economic Development Authority, he is a registered professional urban planner, urban designer and economic developer. He leads regular international business missions to US, European, Asian, Indian and Australian cities, and originated the ICF Immersion Lab program. John is a regular speaker at universities and conferences and serves as an advisor to regional and national leaders on Intelligent Community development. The author of numerous articles in planning and economic development journals, he has received global and Toronto-based awards for his work in collaboration and strategic development and sits on numerous task forces and international advisory boards.

Louis Zacharilla
ICF co-founder Louis Zacharilla is the creator and presenter of the annual Smart21, Top Seven and Intelligent Community Awards and oversees ICF's media communications and development programs. He is a frequent keynote and motivational speaker and panelist, addressing audiences of tech, academic and community leaders around the world, and writes extensively for publications including American City & County, Continental Airline's in-flight magazine and Municipal World. His frequent appearances in the electronic media have included both television and radio in South Korea, China and Canada. He has served as an adjunct professor at Fordham University in New York and is a Guest Lecturer at Polytechnic University's Distinguished Speaker Series. He holds a Masters Degree from the University of Notre Dame.