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By Ulf Wolf: Citizen engagement and responsibility in the digital age.

Twitter Top 12

December 8, 2009 By

A very interesting article on msnbc.com highlights corporate and business use of Twitter as a marketing and/or PR tool. This article outlines the criteria for this selection (including a minimum follower count of one million) and some other factors that have bearing on the final list.

It is amazing to see how fast business not only embraces but also adopts new technology, this is a list of great examples.

Some local governments, most noticeable the City of San Francisco, has also made brilliant use of Twitter, which was covered in this DC article
 
Here the, without further ado, is the The Big Money Twitter Top 12 list:

1. The New York Times -- Followers as of 12/1/09: 2,138,846 (and growing), with as many as 40 posts a day.

2. E! Entertainment -- Followers as of 12/1/09: 1,816,118, with 29 posts a day.

3. NBA -- Followers as of 12/1/09: 1,634,613; posts continual updates of games each night.

4. CNN -- Followers as of 12/1/09: 2,812,339; the greatest amount of followers in the Top 12.

5. Whole Foods Market -- Followers as of 12/1/09: 1,619,330; fielding queries across the Twitterverse.

6. BNO News -- Followers as of 12/1/09: 1,458,048, with the greatest common sense name @breakingnews, now pointing back to msnbc.com.

7. Etsy -- Followers as of 12/1/09: 1,116,364; an online craft-dealer fielding customer queries and promoting its wears.

8. Health Magazine -- Followers as of 12/1/09: 1,102,452; fewest followers of the Top 12 at this point, fastest growing, talking about all things health.

9. Jet Blue Airways -- Followers as of 12/1/09: 1,479,647; an airline customer service feed.

10. Silcon Alley Insider -- Followers as of 12/1/09: 1,249,653; an automated feed of all Silicon Alley Insider publishes.

11. Dell Outlet -- Followers as of 12/1/09: 1,449,866; primarily used to announce new deals, at the rate of one or two a day.

12. Amazon MP3 -- Followers as of 12/1/09: 1,340,390; special deals and promo links has seen a 42 percent growth over the last two months.

This is Twitter proving itself digitally useful quite beyond belief.


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Digital Citizen Engagement - or how Government-IT empowers Citizen Participation and Input - is an important aspect of 21st century life given all the challenges communities face. This is a subject very dear to my heart and one I like to keep a constant finger on. This blog shares my findings and impressions with those interested.